Last modified: February 3, 2025

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Looking for this interface?

Note:

Your hosting provider can enable or disable this interface in WHM's Feature Manager interface (WHM >> Home >> Packages >> Feature Manager).

Overview

The Search Engine Optimization (Powered by Xovi) interface (cPanel » Home » Domains » SEO), also accessible from the Main Menu, allows you to audit your websites for search engine optimization. Search engine optimization (SEO) refers to the practice of organizing website structure and content to make it easy for search engines like Google® to identify the site’s purpose. This helps search engines deliver your website content to users who search for terms related to the site’s purpose - for example, affordable microscope store.

Run your first audit

To use the Search Engine Optimization interface (cPanel » Home » Domains » SEO), you must run at least one audit. To do so, select the first domain whose SEO you want to audit in the Boost your website’s SEO menu, then click Get Report:

A Quick SEO Audit will begin, and your domain’s audit report will open.

Register for the Full SEO Audit

You can register for the Full SEO Audit by completing the unlimited audit sign-up process.

When you click Sign up for free in the Unlock unlimited audits menu in your domain audit report, the Sign up text box will appear. Enter your email and click Continue to start the sign-up process to receive unlimited Full SEO Audits.

You will receive a sign-up email with a security code, and the Verify your email section will appear. Enter your security code in the Security code text box and click Finish sign up to finish signing up and unlock unlimited audits.

You will return to your domain’s audit report.

SEO audit types

The following audit types are available with Search Engine Optimization:

Audit type	Functionality	Access method
Quick SEO Audit	One audit per week A crawl of 10 URLs A list of high-priority issues that could critically affect your website’s place in search results	Run your first audit
Full SEO Audit	Unlimited audits A crawl of all URLs A list of high-priority issues that could critically affect your website’s place in search results A list of lower-priority issues that could add up to critically affect your website’s place in search results	The unlimited audit sign-up process

Issue priorities

The Search Engine Optimization tool ranks SEO issues with a priority level to make it clear which issues pose the most risk to your websites’ search engine rankings. The priority levels are as follows:

Priority level	Description
Low	This issue could have minor impacts on your website’s search engine ranking. Important: Although low-priority issues do not individually affect search engine rankings as much as higher-priority issues, multiple low-priority issues can add up to have a significant negative impact on search rankings. You must have access to the Full SEO Audit to check for low-priority issues.
Medium	This issue could decrease your search engine ranking. Important: You must have access to the Full SEO Audit to check for low-priority issues.
High	This issue will seriously decrease your search engine ranking.

The domain audit report

The domain audit report contains the following items:

• The All issues tab
• The Page-based issue list tab
• A screenshot from your domain
• Your website’s audit score
• The Your SEO site audit report is ready section. This section includes the domain audited, the audit type and date, and the Rerun SEO Site Audit button. Click Rerun SEO Site Audit to rerun an audit at any time, even if you have not signed up for unlimited audits.

All issues

The All issues tab of your domain audit report contains your overall SEO audit report with a screenshot the Found issues list. You can sort the issues in this list with the following buttons, where All is the default selection:

You also can enable the Passed checks option to display a list of the SEO audit checks your domain passed.

Recommendations

You can click the Expand icon () on any item in the Recommendations list to open its specific recommendation report. The recommendation report contains an explanation of a specific issue and a recommendation about how to fix it, as in the following example:

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Some recommendations are general, while some are specific to your domain. The Learn More links contain more information about the recommendation, including tutorials about how to implement the suggested change.

Page-based issue list

The page-based issue list contains a list of SEO checks sorted by the page on your website they affect.

All websites

The All websites section contains the current websites table and the Add a website menu.

The Add a website menu

To add a website to the current websites table, select it in the Add a website menu, then click Add website. An audit will begin. The website will appear in the current websites table.

The current websites table

The current websites table lists all the websites that you can currently audit. The websites are listed with the following information:

Section	Description
Icon	The Net icon () indicates that you have not tried to audit this website yet. The X icon () indicates that the last attempt to audit the website’s optimization failed. The Check icon () indicates that the last audit completed successfully. The Wait icon () indicates that the website’s last audit was canceled before completion.
Domain	The website’s domain.
Audit Result	Whether the audit successfully completed, as follows: Audit Failed — The audit could not be completed. Full SEO Audit — A Full SEO Audit successfully completed. Canceled — The audit was canceled before it could complete.
Audit Date	The day the audit was attempted.
Score	A completed audit’s score. This score describes how easily a website’s content and structure is for search engines to process.

Each website’s entry in this table also contains a Run or Rerun SEO Site Audit button, depending on whether you have ever audited the site before. This button will open a menu with the types of audit you can run, as well as a Which audit to choose? informational menu. Select an audit type to replace the current audit or audit attempt with a new one, and select the Which audit to choose? menu to open a menu that compares your available audit types.

The table entry of each website with a successful audit contains an Open Report caret icon () to open the domain audit report.

Account settings

You can click the Delete your cPanel SEO Toolkit button to permanently delete your SEO audit reports and remove all the websites from the current websites table.